Siapakah Customer Anda Sesungguhnya? 5 Kunci Teruji Membangun Bisnis Ikuti Webinar GRATIS “Digital Marketing” Membuat Menu Drop Down.

This article's tone or style may not reflect the used on Wikipedia. See Wikipedia's for suggestions. (August 2013) () The customer base is the group of who repeatedly purchase the goods or services of a. These customers are a main source of revenue for a company. The customer base may be considered the business's, where customer behaviors are well understood through or past experience.

Relying on a customer base can make growth and innovation difficult. Companies with a customer base consisting mainly of large companies may increase their customer base by pursuing small and mid-size companies. Contents • • • • • Legal issues [ ] From a legal point of view, the customer base is an accessible collection of confidential data on entities buying goods or using services of a particular entrepreneur, actually or contracutally related to that entrepreneur (customers), of measurable economic value, enabling the conclusion or execution of contracts with those customers. Customer base within this meaning generally satisfies the conditions for recognizing it as a type of non-technical.

Customer base may be traded, in particular it may be sold, it is possible to authorize someone to use it. Customer base may be also contributed to the company as an in-kind contribution. Building The Base [ ] All businesses begin with no customers. These start-ups begin with an abstract idea that slowly evolves into something someone will buy. As these products evolve from abstract ideas into primitive objects that are then further refined, the business that created the product begins to gain customers.

The satisfied customers become the repeat buyers and core customer of the company. This is the process that creates the customer base.

Most often, successful begin with low-end or downmarket customers with low income and low costs. As the products or services that are being bought are polished and remade, a company gains higher-end customers who gain interest in the product as it reaches higher levels of functionality, use, or value.

As the shift to these higher priority customers continue, they begin to be a larger source of income for the company, and slowly become the main base whom the business lends the most importance. This process, of moving from low-end customers to more expensive and more profitable customers, is known as upstreaming, and is an integral part of the theory of. Businesses work very competitively to keep their core market intact.

The sellers will research their buyers to increase customer awareness. Keeping products customer oriented has become so huge a priority, in fact, that it has become a large focus of business schools to teach all types of business administrators, from manager to marketer, to keeping the customer in mind for the improvement and creation of sellable products. Install mailscanner webmin module. It is very rare for an established company to lose its core customers to incumbents, and it has been stated that when an established company loses their consumer base via sudden and straightforward methods, it was not an ingenious move of the incumbent that allowed this to happen, but rather a result of the established company “dropping the ball.” The Customer-Base Customer [ ] As companies grow their customer base, and gain experience satisfying them, their customers grow accustomed to that business accomplishing a certain task for them.