The book Typography. A Manual of Design is the legacy of a great typographer for the cultural heritage of our day. In the post-war years, when in nearly every.

Emil Ruder Born Emil Ruder ( 1914-03-20)March 20, 1914 Died March 13, 1970 (1970-03-13) (aged 55) Known for Typographer and Designer Movement Emil Ruder (1914–1970) was a Swiss typographer and, who with joined the faculty of the (Basel School of Design). He is distinguishable in the field of typography for developing a holistic approach to designing and teaching that consisted of philosophy, theory and a systematic practical methodology. He expressed lofty aspirations for graphic design, writing that part of its function was to promote 'the good and the beautiful in word and image and to open the way to the arts' (TM, November 1952 Issue).: 160 He was one of the major contributors to Swiss Style design. He taught that typography's purpose was to communicate ideas through writing, as well as placing a heavy importance on Sans-serif typefaces. No other designer since was as committed as Ruder to the discipline of letterpress typography or wrote about it with such conviction.: 218. • Meggs, Philip (2011).

Meggs' History of Graphic Design.:. • ^ Kenna, Hilary. Retrieved 25 November 2013. • ^ Hollis, Richard (2006). Swiss Graphic Design. Design Is History.

Retrieved 6 November 2013. Smeared Black Ink. Retrieved 6 November 2013. Design Is History. Retrieved 6 November 2013. Retrieved 4 November 2013.

[ ] • ^ Ruder, Emil (2001). Verlag Niggli AG. • ^ Bzdok, Shane (28 January 2010). Thinking for a Living. Archived from on 14 November 2013.

Retrieved 6 November 2013. • Poynor, Rick.. Retrieved 4 November 2013.

The book Typography. A Manual of Design is the legacy of a great typographer for the cultural heritage of our day. In the post-war years, when in nearly every field of applied art there were still no signs whatsoever of a shift to a new, more contemporary form of expression, Emil Ruder was one of the first to abandon the conventional rules of traditional typography and create new laws that satisfied the requirements of a new typography. This book, which has seen six editions to date and is now available again in a new edition, is a fundamental textbook upon which generations of typographers and graphic designers have built and can continue to build on.

A Manual of Design can clearly be seen as an excellent “manual”. Beyond that, it is a comprehensive masterpiece seen in its overall structure, in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. The book Typography. A Manual of Design is the legacy of a great typographer for the cultural heritage of our day. In the post-war years, when in nearly every field of applied art there were still no signs whatsoever of a shift to a new, more contemporary form of expression, Emil Ruder was one of the first to abandon the conventional rules of traditional typography and create new laws that satisfied the requirements of a new typography. This book, which has seen six editions to date and is now available again in a new edition, is a fundamental textbook upon which generations of typographers and graphic designers have built and can continue to build on. A Manual of Design can clearly be seen as an excellent “manual”.

Beyond that, it is a comprehensive masterpiece seen in its overall structure, in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through, which – moving far beyond the tasks of everyday existence – attempts to expound upon the lessons of life’s wisdom.

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